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HE is not just a fashion label; it's a bold, independent, and environmentally conscious avant-garde statement. Specializing in minimal casual wear and attire for special occasions, HE exudes a unique blend of timeless elegance, inviting the wearer to embark on a journey of self-expression.

Dare to be and embrace the courage to delve into your creativity beyond the confines of mainstream cultural and societal norms. Fashion transcends its utilitarian role of mere adornment; it serves as a canvas for expressing the unique statement of who you are and who you aspire to become.

Step boldly into the realm of self-expression and redefine the boundaries of style.

Dare to reinvent yourself with HE!

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RONIN – The Way of the Drifter_MEN

Rootless yet relentless, the Ronin moves through the world with quiet defiance. This collection draws from the armor of the masterless samurai, reimagining protection and power in high-end denim weaves and leather applications. Structured yet untamed, each piece is a testament to resilience—stitched for warriors of their own path, unbound by rule or master. Strength is no longer given; it is taken.

Heartfelt thanks to Symeon Yovev for his outstanding photographic works and to Igor Krakowiak for instilling life into the garments.

HE

Handcrafted in BLN



EST

2019


 

 

PHILOSOPHY

My primary motivation for departing from my previous trajectory in the business world and redirecting my time, energy, and focus toward a wholly new creative pursuit stemmed from an undeniable calling that demanded my attention. It was a pivotal moment to heed this inner voice and embark on a journey toward uncharted possibilities. Consistently questioning how I aspire to evolve both personally and professionally is an indispensable practice for me. Consequently, the essence of HE revolves around the courage to embrace change, step beyond comfort zones, and foster a deep sense of gratitude, appreciation, and love for life.

HE embodies original slow fashion, drawing inspiration from the avant-garde and championing a sustainable lifestyle. The focal point of this brand lies in the dynamic interaction between each garment and the unique contours of our bodies, sparking a narrative that propelled a vocational shift from research to practice, turning passion into a profession. HE strives to amplify awareness surrounding the expressive potency inherent in the clothing we consciously or unconsciously choose each day. Encouraging wearers to select pieces that transcend mere pragmatism, HE seeks to instill confidence, bolster individuality, and make a bold statement in any given environment.

In the palette of HE, the color black takes center stage, a versatile and nuanced choice that dominates most collections. Simultaneously inclusive and exclusive, casual and chic, black serves as the perfect canvas for self-expression. Asymmetric shapes, paired with premium fabrics, beckon the wearer to engage in a symphony of style and movement, inviting exploration of new avenues of expression and being.

Despite the inherently exclusive nature of the fashion industry, HE aspires to craft pieces that transcend societal and cultural boundaries. This brand refuses to be confined by traditional limitations, aiming to create a collection that exudes timeless elegance while embracing inclusivity and breaking free from conventional norms.


WHERE TO BUY

 

If you're keen on exploring the offerings at HE and making a purchase, you have several convenient options:

  • Visit our HE boutique at Böckhstr. 26, 10967 Berlin, during our regular hours: Wednesday to Friday from 3 pm to 7 pm and Saturday from 2 pm to 7 pm.

  • Use our contact sheet to schedule an appointment outside of our standard opening hours.

  • Alternatively, you can shop for HE items online.

www.hegoesfashion.com/shop-online-he

 
 

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