Dare to be and embrace the courage to delve into your creativity beyond the confines of mainstream cultural and societal norms. Fashion transcends its utilitarian role of mere adornment; it serves as a canvas for expressing the unique statement of who you are and who you aspire to become.
Step boldly into the realm of self-expression and redefine the boundaries of style.
Dare to reinvent yourself with HE!
Embark on a journey into a realm of enchantment with our latest collection. Where black feathers dance along the skin, weaving a tale of dark and divine allure. Draping viscose, bamboo, jacquard and asymmetric shapes create a mesmerising silhouette, while moiré patterns play with optical illusions, revealing and concealing in a movement of magical elegance.
Explore the allure of square-based patterns, draping around the body with exquisite flair and unique comfort. Embrace your inner black swan with a garment that glows amidst shadows, while pleats add perfection and playfulness to every move.
From cropped to witchy silhouettes, our designs redefine simplicity, unraveling exuberant elegance with every stitch. Join us as we take square patterns to their limits, crafting garments that tell stories of magical moments and adventure.
Heartfelt thanks to Symeon Yovev for his outstanding photographic works and to Natalia Golubenko for instilling life into the garments.
My primary motivation for departing from my previous trajectory in the business world and redirecting my time, energy, and focus toward a wholly new creative pursuit stemmed from an undeniable calling that demanded my attention. It was a pivotal moment to heed this inner voice and embark on a journey toward uncharted possibilities. Consistently questioning how I aspire to evolve both personally and professionally is an indispensable practice for me. Consequently, the essence of HE revolves around the courage to embrace change, step beyond comfort zones, and foster a deep sense of gratitude, appreciation, and love for life.
HE embodies original slow fashion, drawing inspiration from the avant-garde and championing a sustainable lifestyle. The focal point of this brand lies in the dynamic interaction between each garment and the unique contours of our bodies, sparking a narrative that propelled a vocational shift from research to practice, turning passion into a profession. HE strives to amplify awareness surrounding the expressive potency inherent in the clothing we consciously or unconsciously choose each day. Encouraging wearers to select pieces that transcend mere pragmatism, HE seeks to instill confidence, bolster individuality, and make a bold statement in any given environment.
In the palette of HE, the color black takes center stage, a versatile and nuanced choice that dominates most collections. Simultaneously inclusive and exclusive, casual and chic, black serves as the perfect canvas for self-expression. Asymmetric shapes, paired with premium fabrics, beckon the wearer to engage in a symphony of style and movement, inviting exploration of new avenues of expression and being.
Despite the inherently exclusive nature of the fashion industry, HE aspires to craft pieces that transcend societal and cultural boundaries. This brand refuses to be confined by traditional limitations, aiming to create a collection that exudes timeless elegance while embracing inclusivity and breaking free from conventional norms.
If you're keen on exploring the offerings at HE and making a purchase, you have several convenient options:
Visit our HE boutique at Böckhstr. 26, 10967 Berlin, during our regular hours: Wednesday to Friday from 3 pm to 7 pm and Saturday from 2 pm to 7 pm.
Use our contact sheet to schedule an appointment outside of our standard opening hours.
Alternatively, you can shop for HE items online.
