HE - Embark on a fearless journey of self-expression with our avant-garde fashion label from Berlin, inspiring you to embrace your true self and reinvent with style!

Meet Emanuela Holder, the visionary German fashion designer behind HE, based in the vibrant city of Berlin. Unlike many in the industry, Emanuela's unconventional journey, rooted in Business and Anthropology, has intricately shaped her evolution into the realm of fashion design. While primarily creating for women (with select pieces for men), HE embodies an inclusive, respectful, and sustainable ethos, guiding every phase from design to development and production.

HE crafts an exquisite collection of dresses, t-shirts, shorts, pants, jackets, cardigans, and coats, showcasing the allure of high-end dark and silver fabrics. The majority are crafted from natural materials like cotton, silk, or wool, meticulously sourced from local suppliers in Germany and the EU, with a penchant for utilizing available dead-stock. Commitment to elevated sustainability standards is at the heart of HE's ethos. Each garment is offered in limited, commonly sought sizes, produced in small quantities. The brand takes pride in its intrinsic values of customization and free repairs, defining it as a beacon of slow avant-garde fashion.

HE proudly upholds an in-house, handcrafted production approach, ensuring that the limited quantities in stock bestow each garment with unique quality and character. Scaling up the manufacturing process is not within HE's agenda, as it would compromise the sustainability aspect and contradict the brand's overarching philosophy. HE remains dedicated to creating exceptional, slow avant-garde fashion with a profound commitment to meaningful and sustainable practices.